Writing for World Travelers... and Entrepreneurs
As much as I try to move my life into a digital format (and do use Evernote pretty religiously), we all know I’m a paper and pen girl at heart. So over the long weekend, I sat down with my favorite notebook to jot down some content ideas.
Originally, I thought I was having a travel post brainstorming session, because the bulk of what I write about around here is travel related. But when I started a new page of post ideas, I wrote at the top of the page,
“What types of content do entrepreneurs need?”
Not sure exactly why, but I decided to roll with it.
I then proceeded to write 30 potential post titles, without stopping, in the space of about 10 minutes.
When Two Worlds Collide
I should probably back up here a bit and provide some context, because I generally keep my work life pretty separate from my blog life. I’ll mention that I work in finance when it is relevant to a particular post, but that is about all the overlap my day job has with the travel content I’m creating here. Historically, I didn’t really write about my work here on my blog for two primary reasons.
First, I started this blog as a creative outlet. Since I live and breathe and talk about and write about finance, business and entrepreneurship every day at work, I thought it would be fun to write about a topic I love but I’m not immersed in 24/7 (like travel). Second, I do not subscribe to the idea that you have to have a niche to have a blog, but even I haven’t figured out how to brand a blog that includes content about travel and corporate finance/business… those aren’t exactly related topics, to say the least.
These seem like perfectly good reasons to keep my content all travel, even now. However, it generally takes me hours to write a travel post for this blog. Part of this is the topic itself: there is a lot of great travel content online, so it takes time to create a post with unique, tangible value that also has personality and a good title and tags and supporting social media content and a great featured image. I’m not saying the fact that it’s a slow process is making me want to stop writing about travel… far from it.
I just wanted to explain the process of creating travel content for comparison.
Because over this past weekend, I wrote 5 posts on corporate culture, millennials, entrepreneurs and startup funding… in about 20 minutes each.
Quite frankly, that is unheard of for me.
Write What You Know
Put simply, I think it is time I start writing what I obviously want to be writing. Which appears to have expanded from just travel to include some content about business and entrepreneurship too. In some ways, I can see a logical overlap between travel and entrepreneurship: a lot of long term travelers are digital nomads, meaning that they are running some type of online business to support their travels. Other than that, I’m not sure exactly how to brand a blog that includes business and travel content… but I’ll keep working on that part as I go.
And in the meantime, I’m just going to write it all and make it work.
Where to Find My Content
For now, I’m going to keep all of my travel content here at Sarah Going. I may also include some longer-form business content here, if I feel like it fits. The rest of the shorter content I’m writing about business and entrepreneurship will be shared on Medium. If you are interested in some of that content, be sure to follow me. My tweets have always been a mixture of business and travel, so that trend will continue. And you may even start seeing a bit of business content break into my travel content on Instagram too.
At the end of the day, I know that this move to expand from strictly travel content is the right move for me right now… because I’m EXCITED about it.
I hope you are too.
And as always, thanks for reading!